A domain name is an identification string (usually composed of letters and/or numbers and/or dash characters) that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name System. Any name registered in the DNS is a domain name. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. Most Internet users usually think of a domain name as synonymous with a website since domain names usually are used to point at websites. However, domain names may also be used for strictly email without a website attached to them.
The Small Business Association said in March 2019 roughly 30% of businesses failed during their first two years of opening. At the five year mark about 50% failed. At ten years around 70% had failed.
Remember this is ALL businesses – not just web businesses. I’ve seen many go under in the years since 1998 when I started in this business. Usually that news comes from our new web clients – who don’t even know what happened to their past developers – they just became unreachable or unresponsive.
Obviously there is no sure thing – no guarantee – that any business is always going to be there. That being said, there are many things that measure the likelihood of success. Look at factors like five to nine employees versus few or none. Look at employee longevity. Look at how they get their business – through referrals versus constant advertising. Look at whether they have a handful of web clients versus many.
Don’t risk having someone handle your web presence who won’t be there for the duration. Common sense dictates that a company that’s been around over ten years with a team that does most of its business through referrals for many, many clients is going to be way more reliable for you in the long term.
This is a question that, amazingly enough, not everyone thinks to ask. We have had a number of people who received poor service from their web services providers come to us. Imagine their surprise when they discover that they do not own their website!
Our philosophy is very simple – anything you’ve paid in full for – meaning there is no open balance on your account – is yours. Period. We really have no reason to want your website. We just want to be paid for work done, your domains and services rendered.
Unfortunately there are many unscrupulous people in the web business. They use their ownership of your content as a method to hold you hostage – forcing you to keep paying them. It’s an unfortunate reality on the web. We have never operated that way.
Just about as bad are the large companies that you can build your website at quickly ans easily. However, there is no way to move that website from them. Your site operates ONLY on their proprietary servers so can’t be moved elsewhere. Folks usually discover that after realizing there are insufficient options for website expansion or customization. Then they’ve lost all the time and energy put into a website they don’t own.
We’ll be glad to tell you if you’ve been trapped like this.
It’s increasingly difficult sorting good companies from bad ones on the Internet. There are still ways to find the best, reliable web development companies. We’ve compiled this recommended checklist as a starting point. The order these are in isn’t necessarily important since ALL points are important!
Check to see if your web development company:
□ will ensure that YOU own your website when it’s paid for □ is legitimately registered to do business within its State: NHMAMEVT □ has been in business for at least 10 years □ has several or more people □ carries workman’s compensation on its employees □ carries liability insurance □ maintains a committed presence in networking groups □ is accredited and has a good rating with the Better Business Bureau (https://BBB.org) □ understands your community and reciprocates by referring business to you □ has a phone contact where one can at least leave messages □ has an email contact where one can send information □ provides automatic site updates at no additional ongoing charge □ backs up websites every night for at least a month □ provides website encryption (SSL) at no additional ongoing charge □ does not require hosting or domain contracts □ does not overcharge you by selling sell inflated monthly maintenance plans □ provides partial hour web work billing (9 minutes work charged 9/60 of hourly rate) □ can respond to most maintenance requests in 3-4 days □ has general familiarity with trademark and copyright issues □ is proficient with WordPress through experience and training
Over upcoming weeks check here for details about each. Contact us with any questions, we exist to serve you!
Whether face to face or on the web, there’s only one chance to make a first impression. This short checklist contains “must haves” for a website. It’s unbelievable to leave them off a website. We’ve seen web developers as well as web do-it-yourselfers not provide the following.
Phone number – You’ve lost credibility right away if there is no phone number. Many people – yes even today – understand that talking actually accomplishes more faster.
Contact email – We recommend posting an email address. Some use forms keeping email hidden. Forms are easily “spammed” making more work.
Business location – Tell visitors at least what city you’re in. Customers wanting to deal locally appreciate this.
Hours of operation – Whether you expect foot traffic or take appointments, there’s nothing worse than guessing whether you’re open or not.
Who to deal with – Let visitors know who they can deal with. Staff shrouded in anonymity don’t appear helpful.
Aesthetics – Websites should appear clear and organized. Visitors expect some things in certain places – like navigation. Make it easy find items/topics and get around the site.
Website success happens by building visitors’ confidence in your business. Providing as much information as possible will help immensely with this process. Contact your web services provider for assistance. They, just like we at CharlesWorks, should be there to help.
Domain ownership is like home ownership. Domain fees are like home taxes. Stop paying taxes and see who really owns your home!
Domains are sold through hundreds of “domain registrars” around the world. It costs in excess of $50,000 to become a registrar. Registrars answer to ICANN (Internet Corporation for Assigned Names and Numbers). It maintains a database of all domains to ensure domains can’t be duplicated.
Most domains are registered by web development companies. Accepted common practice is to obtain domains for their client, set it up and build a website accessible with it.
Losing a domain can easily be avoided. Common reasons I have seen for folks to lose their domain names are as follows, in the most common order:
1. Renewals ending up in spam buckets or returned with dead/outdated email addresses.
2. Church parishioners/employees who have a falling out.
3. Business employees who move on regardless of circumstances.
Avoid Gmail, Yahoo or other “freebie emails” with your domain. You’ve ZERO control over and can’t even call them.
Seek out reputable web developers OUTSIDE your organization to handle your domain names. Avoid “one man shows” and startup developers. Use BBB accredited businesses who’ve been at it at least 10-20 years. They’ll likely look out for you and protect your domains.
People purposely search the web, looking for services or information. Ten seconds is what websites have to grab their attention.
They land on your impressive looking site with beautiful graphics moving all about the page.
The clock’s ticking. “Come on already!” they’re thinking. They hit that back arrow – they’re off to another website!
Or they’re at your page with oodles of information! They scan left to right, top to bottom. “Oh, that looks interesting over there!” and in the blink of an eye, they’ve clicked on an ad – and off to someone else’s website.
Viewers always judge websites by clarity, design, and detail.
Do your aesthetics relate its message, using appropriate colors, fonts, graphics, etc.?
Is content structured to quickly determine:
•What is your website about?
•How you can help them?
Is your website cluttered with ads or distractions, diluting its message?
Whether you or a professional designed it, have someone unfamiliar with your website or your business sit down and give their opinion.
Ten seconds is about all you have to gain a viewer’s trust and interest. Both the design and structure of your content are crucial elements in keeping a viewer on your site – and turning them into a customer.
Domain names are the least expensive part – yet the most important – of one’s Internet presence! Here are some tips on choosing them.
Initial Search – Be careful how you search! Unscrupulous companies buy domains people search for to sell at much inflated prices (often $100+ for $15 domains). CharlesWorks at http://CharlesWorks.domains does NOT do this practice. Or just ask us.
Association – Use the name of your business as all or part of your domain.
General Names – More general domain names are most likely already registered to other businesses (it never hurts to check with us first).
TLDs – Top Level Domains are the “extensions” like .com, .net, .org, .club, etc. Search engines today don’t care what they are.
Hyphenated Names – We recommend avoiding hyphens to lessen confusion, unless you absolutely can’t get your words another way.
Variations – Can be an option if your general business name is already registered, like adding “NH” before or after it.
Keywords – Pertinent words in your domain are increasingly important. Simplistically put, search engine algorithms rank the importance of web sites according to words.
Cost – Domains vary according to TLD, Many common ones are still only about $15-$20 annually.
Most importantly, we ensure domains we sell are renewed annually so you will not lose them!
Let’s broach the topic of SSL (Secure Socket Layers) and their importance on the web.
Using SSL is like sending certified mail through the post office. Mailing certified letters requires a signature by the receiver. The sender knows it got to the right place. SSL is instantaneous!
SSL is a security protocol (specified way of doing things) that helps guarantee that the browser you are typing information into is actually connecting with the website you believe you are connected to. This is extremely important when doing online banking, sharing private or personal information, or using your credit card. SSL is important regardless of the device (phone-tablet-laptop-computer) you’re using.
Besides ensuring you’re reaching the correct destination, SSL is MOST important when using devices through public WiFi (hotspots). They can be “snooped” by hackers. “Snooped” means hackers can sit in a parking lot near a place with WiFi and easily record all data communications happening. It is a hacker’s gold mine for people not security conscious.
Businesses expect to pay roughly $70-$199/year plus installation for SSL on a website. At CharlesWorks, it’s part of the hosting – with NO additional ongoing charges.
SSL is important! Feel free to contact us for more information.
Customers want specific info about products and services. If there have been no changes since your website launched, they’ll look somewhere else.
New info triggers search engines to re-scan your website and index it according to what it sees as current and popular, relative to other websites in your industry. Distinctive and useful content helps the search engines recognize what your site is about. Posting new content on a regular basis gives the search engines a reason to scan your site more often.
Updating depends on your industry and who your competition is. The important thing is to review your site on a regular basis. We recommend a website review at least once a month.
Ensure your contact information up to date – nothing is worse than nonworking phone numbers or wrong hours. Your navigation hyperlinks all need to work as well. Good testimonials are an absolute plus. Noteworthy news posted can also help broadcasting your latest and greatest developments.
If you’re website doesn’t allow you to easily change the text in it, you should consider updating to one that will.
Keeping your website material up to date will help keep your current clients as well as add new ones.
Do-it-yourself website builders make it sound SO easy! And they can be. But there can be a steep price to pay.
I see ads every now and then boasting about how you can build a website in an evening with no previous experience. Several times a month we have people who have fallen into that trap, then contact us to help them out of it.
The biggest issue with these do-it-yourself sites is that you don’t own your site! The platform/servers the site is built on is proprietary – so you’re locked in to that company. Couple that with the fact that the site can’t be easily customized. Also, your site looks like numerous others. Many of these sites are not found well in the search engines. They have layers of coding that makes it easy to make changes but harder for the search engines to “see” what they’re about.
Do-it-yourself sites are generally not through local companies either. So if doing business with local people who will send business back to you is important – that’s another reason to avoid them.
When thinking of having a website built, take the time to ask a developer about options. Simply ask, “Do I own my website?”
Search Engine Optimization (SEO) is the process of raising a site’s ranking with the search engines. Sites can have different rankings on various search engines. Each search engine’s scoring methods vary and are closely guarded secrets. Where you “rank” is how close you are to the top (e.g., 1 vs 100).
No one can promise a #1 placement. Only paying the search engine itself can guarantee that! However, there ARE things that can be done for better placement. Understand that search engines are like artificial intelligence. They “read” the text in a site to gain understanding of what a site is about – much like humans do. They understand context and categorize topics.
There’s no magical trick to gaining website search engine ranking. Plenty of information in a website’s text about its products or services is key. More written info about a topic equals more relevant search results.
While photos help aesthetics, text still “tells” search engines what a site’s about. Don’t be afraid to write in great detail about your products and services. Remember: The more pages there are on a site about a topic – the more relevant the site becomes about that topic.
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team does website design, hosting, search engine optimization (SEO) and related web services.
Here’s another scam designed to get you to share your credit card information: the Internet Domain Listing Service. It’s been around many years.
The Domain Listing Service usually involves an invoice you receive either via email or in postal mail. It’s deceptively designed to look like a bill you owe regarding your domain name. There is generally a sense of urgency expressed in it. The invoice coincidentally arrives roughly about the time your domain is due for annual renewal. That’s key to folks falling for it.
What the “service” purportedly offers is listing your domain in places on the web to get your website found – for several hundred dollars or more. We have found little or no evidence of any tangible results for most of these. We’ve actually seen web sites banned in search engines as a result of some “listing” services.
There ARE valid directories on the web that help sites increase search engine ranking. At CharlesWorks we provide this for no additional ongoing inclusion fees.
Carefully read the text in these offerings! It usually reveals that they are just a solicitation and not a required service.
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team does website design, hosting, search engine optimization (SEO) and related web services.
There are so many scams out there on the Internet it’s impossible to keep up with them or list them here. Here’s a common one we see nearly every day to possibly hijack your domain name. Your domain name is the unique identifier that gets web visitors to your website – you don’t want to lose it.
Many people receive mail about renewing their domain name. These offerings are designed to look like you owe money to renew domains. In some scams, when you respond to these you may lose your domain. They’re sophisticated and have been around a long time. Reading the text closely usually reveals that they are in fact a solicitation to move your domain elsewhere.
Domain names are usually handled one of two ways. One is through the company you do business with to handle your web needs. They keep the domain locked in a master account of theirs and through that they ensure that the domain name is kept renewed and bill you for that. The other way is for the individual to manage their domain themselves. That method leaves open the possibility of not receiving an email and therefore losing the domain as it expires. Domain expiration allows anyone else to purchase that domain name.
Charles Oropallo from CharlesWorks in Peterborough NH will be bringing you articles on popular web topics with helpful hints. Most are simple, some are for the more experienced. All should be useful and educational. We will address:
Passwords with our focus on making them secure – yet easy to remember.
Common Internet scam information about domain name renewals to perhaps save you a lot of grief going forward.
More Internet scam information about Directory Listing scams to again save you a lot of grief.
SEO (Search Engine Optimization) in layman’s language and how it works.
Current web design products like WordPress – a free content management system for building websites.
Some information about spam and how you get onto those spammer’s lists.
Common myths and misconceptions about domain names aimed at helping you protect your online brand.
The ease (or not) of website self-maintenance for do-it-yourselfers.
The importance of shopping local and supporting your own community.
Things to know about email security on your phone or on your computer or on your tablet.
Website hosting and the advantages to local servers vs cloud storage.
The occasional pitfalls of having your friends help you with your web needs.
Reviewing your website now and then.
A little about email etiquette and things to avoid.
A common email extortion to ignore.
Secure Socket layers (SSL) and the surrounding hype.
Some tips and thoughts about choosing domain names.
Free counters and issues surrounding most “free” web stuff.
Info about a common “you need to update your email” scam.
A brief explanation of “the cloud” as applied to the Internet.
Social media – Facebook in particular – and how it relates to your web presence.
How long you have to get site visitor’s attention.
Who owns your domain and info about domain ownership.
Checking up on your web content and the minimum needed.
Checklist to help you find the best web developer.
And more! We’ll update this page over time with the topics we cover each week!
Lots to share!
Email us with questions/suggestions. Check back here at Charles Tips each week to see our weekly installments!
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team has performed website design, hosting, search engine optimization (SEO) and related web services for thousands of web clients on four continents.