Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.
These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.
I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.
In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.
Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.
In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.
I’ve mentioned SEO (Search Engine Optimization) throughout many articles. While it is important – I believe it’s the most abused area of website development.
It’s important for your business website to be found in the search engines. That is best and most inexpensively done by having pertinent material in your website so the search engines see your website as pertinent or closely related to a topic.
There are many unscrupulous individuals and companies out there selling just plain bogus SEO. It’s often impossible to discern the truth. There are no regulations or meaningful certifications in this field.
As an example – let’s say you receive a dozen Viagra spam messages in a month. Does that mean you need it? Certainly just because a number of spam messages are saying you need something doesn’t turn it into a fact.
Why would you believe the same about SEO regarding your search placements on the Internet? Our web clients are bombarded with spam and with phone calls saying they need this and that for their websites. Some fall prey to these sales pitches and some even go out of business as a result of spending hundreds of dollars each month on scams.
Your web developer should care about you as a client – should want you to be as successful as possible and not up-selling you right out of business.
The worst part of the SEO scams is they can oftentimes hurt your placement with the search engines.
Don’t fall prey to the scamsters selling these bogus “services”. Check with your web developer FIRST about such offers to find out if they are for real or whether you actually need them.