Around mid-March of 2020 the pandemic started getting taken seriously here in New Hampshire. Quickly workforces transitioned to working remotely wherever possible. Now we’re four months into it. We’d hoped the pandemic would be relaxing a bit but it appears to just be getting ramped up these days in much of the rest of the country.
Most have discovered that working remotely is not as simple and easy as it seemed at first. Now we can see some of the true difficulties.
Here is the one major tip I’ll offer today: work remotely like the boss is watching. Remember that the boss probably IS watching. When you are at that remote workstation behave as though you’re at your office workspace. Seriously. Would you go to work without washing or taking care of your personal appearance? Why risk having an unscheduled remote meeting with fellow employees totally unprepared? Poor impressions will certainly not help you when it comes to reviews.
There’s no reason to not really shine at your job remotely. Think about how fortunate you may be at not having to commute to work. And the ability to make meetings allows you to lose far less time previously afforded to travel.
The key to making remote working feasible is tied to communication. You must communicate either via text, phone, email or Zoom type meetings often enough to stay connected to your work force to complete tasks.
Engagement, in military terms, is described as a fight or battle between armed forces. In web terms, engagement could be thought of as the process of getting an idea across to accomplish a goal.
There are a couple major goals with websites, as I see it. One is to simply share information. Another is to sell products. Make no mistake about it – whether you are selling widgets or ice-cream or trying to increase your congregation – the goal is the essentially the same – getting people engaged.
The first, sharing information, definitely is a precursor to the second. I’d like to focus on the second here.
Websites that are more engaging with their visitors will encourage more sales. With that in mind, it follows that engagement is a result of information and aesthetics.
Aesthetics costs for a website can vary greatly. Graphic design can be time consuming. This equates to higher labor costs. Information in written form, however, is usually the least expensive part of website development. Text can usually be pasted into web pages. This is not usually as labor intensive. Having more information in text format on a website usually equates to more exposure to the public. This is because website visitors can arrive using search engines. And the search engines find your site based upon pertinent content – mostly text.
In a nutshell, if you want an engaging website – which will increase your probability of success on the web – make sure there is plenty of information in text form on it. Search engines will help get folks there and your aesthetics can do the rest.