People purposely search the web, looking for services or information. Ten seconds is what websites have to grab their attention.
They land on your impressive looking site with beautiful graphics moving all about the page.
The clock’s ticking. “Come on already!” they’re thinking. They hit that back arrow – they’re off to another website!
Or they’re at your page with oodles of information! They scan left to right, top to bottom. “Oh, that looks interesting over there!” and in the blink of an eye, they’ve clicked on an ad – and off to someone else’s website.
Viewers always judge websites by clarity, design, and detail.
Do your aesthetics relate its message, using appropriate colors, fonts, graphics, etc.?
Is content structured to quickly determine:
•What is your website about?
•How you can help them?
Is your website cluttered with ads or distractions, diluting its message?
Whether you or a professional designed it, have someone unfamiliar with your website or your business sit down and give their opinion.
Ten seconds is about all you have to gain a viewer’s trust and interest. Both the design and structure of your content are crucial elements in keeping a viewer on your site – and turning them into a customer.