It’s always great to get referrals from others. That’s why it’s important to deal with a web company that understands your community and reciprocates by referring business to you.
As a point of curiosity I usually ask when the last time was that a company received referrals from their web hoster or web developer. Usually the answer is never. I am amazed to usually find out at that point that even their local folks they give their web business to don’t bother to refer others back to their own clients.
You need a web developer that does that as a rule rather than as a request. You need a developer that one or more of its staff are in high powered networking chapters and experienced at referring business back to their own clients.
That’s what reciprocity is all about. You need a web company that practices that at every opportunity.
One way that can be done is if the web development company has a directory they can be part of. That helps clients get found on the web and increase their web traffic by keeping information about them on thousands of sites on the Internet.
If you have been feeling that your relationship with your web company is rather one sided, it’s time to deal with one that cares about you!