Internet Archives - Charles Tips

Charles Tips – Best practices for mitigating website hacks

We at CharlesWorks are often asked by our web clients if their site is protected from malware and getting hacked. They also want to know if there site IS hacked, whether there be a charge to fix it.

The totally hack-proof website

The totally hack proof website has no access to it. So it’s not connected to the Internet. No one can view it. Such a website doesn’t sound like its of much use if no one can see it.

So, let’s agree that it is unrealistic to believe that a publicly accessible website can be totally hack-proof. Any website that is accessible via the public Internet is consistently subjected to attempts to break into it. Believe it or not, that’s the norm as opposed to the anomaly.

That being said, however, there ARE things you can do to mitigate website hacks. I have to stress the word mitigate here. Mitigation is defined as the action of reducing the severity, seriousness, or painfulness of something.

Site hacks are based on odds

My goal here is to simply remind you of what you most likely already know: that we can reduce the probability – the odds – of your site being hacked. We at CharlesWorks want that probability to be so low that it hopefully it doesn’t ever happen to you.

The major hacking causes

I have been operating CharlesWorks since 1998. In my experience, there appear to be two major reasons why sites get hacked:

- - The access credentials/passwords have been compromised.
  - The software that operates them wasn’t kept up to date.

Lets take a look at each of these below.

Compromised Access Credentials

Compromised passwords and bad actors gaining access to website login credentials is the major reason we see sites hacked. Think about this in terms of your car. You could have alarms on it. But if you make a copy of your car key and give it to someone, they can do whatever they like with the car. Whether its a drive along the beach or to rob a bank, your car is theirs to use with the key you gave them. Credentials – log in and passwords – work pretty much the same way.

CharlesWorks has many clients who want to be able to do things themselves. We are strong proponents of doing it yourself when it’s feasible and convenient. This is especially true for adding posts or page materials. It also makes sense when making other changes or modifications to your site. It is, after all, YOUR website.

However, many people fall prey to phishing schemes. Directly or indirectly, they usually end up tricked into giving out their website access credentials (as well as credentials to everything else they own). This is especially true if your email account is hacked and the hackers are able to access emails containing your website’s (and other) login credentials.

This problem is exacerbated if you have shared your website’s administrative or other access with others. Think of your emails containing various authorizations or login information as a potential weak link in a chain. If you have shared that information with others you have now created more weak links. This increases the odds of a potential compromise.

One of the best ways to mitigate these situations is to change your site’s access passwords so they are different than those possibly stored in your emails. And, to hope that anyone you may have shared your website access with has done the same.

Obviously, should site access be gained in such a manner, it would be your burden to have the site restored. I’ll expound upon this a little more at the end of this article.

Out of Date Security/Software Updates

Malware and virus protection on home computers operates a little differently than the same types of protection on servers. Website servers operate in the publicly accessible Internet. This results in many more entry points for potential issues. There are a number of very standard server protections available (which we utilize here at CharlesWorks).

After bad actors getting (or guessing) your passwords, the next major reason sites get hacked surrounds unapplied security updates and other software update issues. At CharlesWorks we mitigate such issues by running anti-malware software on our servers. Also, WordPress sites hosted on our servers are kept up to date automatically via automatic updating of the WordPress core as well as automatic updating of the the website’s plugins and themes.

There are literally thousands of individual pieces of software that must work in unison to operate most websites. These are developed by many more thousands of developers around the world. Unfortunately, no company can guarantee that a website will never get hacked. They can only mitigate security compromises and hope against the worst.

Restoring your Website

Regardless of which of the two situations above may have led to your website’s issues, your website will most likely need to be restored. That’s because after a bad actor or a hack back doors into the site will most likely have been installed for the bad actors to gain access again.

Many Internet companies claim to have automatic backups. In most of those, those backups are accessible to the user in their account. If the account is hacked, how safe do you suppose that is?

Some Internet companies delete and account upon a website being hacked. In those cases I have seen many left with no website or backup as a result.

What I believe is most important regarding this topic is the manner in which our WordPress sites are backed up every day for 30 days. Our backups are made to separate servers – external to those your the site operates on. For security reasons, the site administrators do not have access to these backups. So even with a site administrator’s compromised passwords there is no access to the backups. With these backups we can usually restore an average site in about 10-30 minutes if it needs restoring. And we can go back as far back as 30 days. We would only bill our web client for the 10-30 minutes (again – for an average website) which results in only a minor charge to restore it. Note that some websites are extremely large and require much more time to restore but these are very rare).

In my experience running CharlesWorks since 1998, we’ve built and handled more than 5,000 websites. At this point in time, I do not recall the last time a website we built and totally maintained was hacked (unfortunately I recall several instances of sites maintained by others that failed to ensure the site was updated and/or had their passwords compromised).

Sites getting hacked for out of date software happens far less frequently (if at all) when security updates are kept up to date and bad actors are kept out.

I hope this helps you understand a little more about this topic.

Charles Tips – Getting Through a Pandemic Together

Here we are at the 4th of July of 2021 already! The loss of life suffered in 2020 was horrendous. Yet there are people who still do not think in terms of helping their fellow citizens – and themselves – by being vaccinated. The vaccine misinformation mills are in full production.

So think about this: Exactly who benefits when we don’t vaccinate? When more of us are ill and can’t work, the economy suffers. There is no way the government wants that. They want us to all work so they can collect taxes from our labor. Enemies of America benefit when we don’t vaccinate. Who benefits when we do? We all benefit. The economy will return to normal – as will our lives.

At CharlesWorks we all chose to be vaccinated. Each of us employed here cares about ourselves and our clients. So when you make an appointment with us in person you can at least rest assured we have taken steps indicating we care about you.

The CharlesWorks policy is that the COVID unvaccinated need not apply. That is one of the many ways we show we care about others.

Vaccination will help us return to normalcy. It is a small thing to do. It is the patriotic thing to do. It is the right thing to do.

Charles Tips – Adding Akismet comment spam protection

Akismet provides a convenient and free way to protect your personal WordPress site or blog from spam.

Many times we’d like to allow comments to be left on our WordPress site. The hassle with this can be the tremendous amounts of spam that come through the forms on websites.

Akismet is a compact WordPress plugin that filters the incoming comments. It is pretty straightforward to use and pretty easy to set up as well.

Install the Akismet plugin

The first step in this process is to ensure that the Akismet plugin is installed in your WordPress website:

- - Log into your WordPress website’s dashboard as an administrator
  - Click on Plugins in the left dashboard navigation column
  - Look and see if Akismet is listed – if it is – and it is not activated you can proceed to the Akismet Setup step below – otherwise
  - Click on Add New under Plugins in the dashboard navigation column
  - If you don’t see Akismet in the plugins, then in the text box to the right of the work Keyword in the row starting with Featured type in Akismet – then click on its Install Now button. Do not activate it yet.

Akismet Setup

To set up Akismet you will need an API code from the Akismet site. The first step in that process is to navigate to:
https://akismet.com/plans

This (as of the time of this writing) brings you to a page that should look similar to the screenshot below.

To get the free version of Akismet comment spam protection, you will need to click on the Get Personal button on the above page.

Once you’ve done that, you should see a page similar to the one below. Before attempting to fill out anything on this page, we need to set that $36 / YEAR to $0 / YEAR. Click on the $36 / YEAR box and drag it to the left.

Dragging that $36 / YEAR box to the left should change the page to display something like the one below showing 0$ / YEAR. You can also see that the information to fill in has changed.

Now fill in the information completely. Note that you need to be able to check all three checkboxes indicating the following:

- - you don’t have ads on your site
  - you don’t sell products/services on your site
  - you don’t promote a business on your site

If these are the case, then you will qualify for a free, personal plan.

All you have to do once you have gotten this far is follow the directions on the page below.

Finally, it is suggested that while on that settings page in Akismet, you can choose to show the number of approved comments beside each comment author and choose whether to show a privacy notice or not. Then just click the Save Changes button and you are on your way!

Charles Tips – Domain Name Review

We’ve published plenty of information in the past about domain names. We’re always learning a little more and how to explain information to out clients as time passes.

Whether your domain name is for personal use or for your business, we hope you find the following tips to be helpful.

Keywords

Having words pertinent to your business in your domain are increasingly important. Simplistically put, search engine algorithms (the math formulae used to compute the importance or value of words contained in your site) rank the importance of web sites according to words. Many businesses use a domain name to describe the name of their business and, in addition to that, own domains which contain keywords which are present in their website.

Association

If possible, you should use the name of your business as all or part of one of your domain names. This will make it easier for your clients or potential clients to remember you and to find you on the web (like CharlesWorks.com – CharlesWorks is the name of our business).

General Names

More general domain names are most likely already registered to other businesses (of course it doesn’t hurt to check with us first). It’s still a good idea to have more general name(s) associated with your business as one of your domains (that’s why we also own HostingNH.net, which will take visitors to our CharlesWorks.net site).

TLDs

TLDs stands for Top Level Domains. TLDs are the extensions on the tail end of the domain, such as .biz, .club, .co, .com, .net, .org, .ws, etc. The most popular TLDs are .com and .net. If you find that your domain is already registered, you might try for an alternate TLD (for example, RobinSnow.com was already taken, so Robin acquired and uses RobinSnow.net).

Hyphenated Names

Although you can obtain them, we recommend not using hyphens for your business domain name. Most people who are searching for your site will not use a hyphen. You are better off to try a different TLD or a variation of your domain name.

Variations

Variations can be an option if your general business name is already registered (for example ScrapbookCabin.com was not available to one of our clients, so at the time she registered NHScrapbookCabin.com instead).

Relinquishing or giving up existing names

We have seen many horror stories concerning giving up existing domain names. Sometimes one will end up having to get a similar domain name because control over the preferred name could not be gained. An example would be where another party has control over one’s .com name and the website is down and the webmaster cannot be reached or is non-responsive. If we are to take over the services we would recommend getting the .net to the original .com of the domain name if it were available. This allows us to get the site up and at least people can be sent to that site pending transfer of the .com when it is possible. In some cases it never became possible and the site will continue using the .net domain.

Once a domain name has been in service, traffic is generated to it. For that reason, many expired or relinquished domain names are snatched up. One situation like this in the Manchester NH area involved a church giving up a domain name they did not want to use anymore (it was a version of the Church’s name that had been in use for many years and they just decided to change it and dropped the domain name). It saved them about $15 a year. However, the embarrassment was priceless when a porn company acquired that domain name and put a porn site up on it. The annual cost of a domain is truly cheap insurance against one’s domain name being used for phishing, porn, Viagra, or whatever.

There is absolutely no obligation of any kind to click the red button below and check out your domain possibilities!

Already have a domain name? Click on the red button below to transfer it so we can get you online here at CharlesWorks!

Or CALL CharlesWorks at 603-924-9867 9 am – 5 pm Monday through Friday or go to https://CharlesWorks.com/contact outside of regular hours and we will help you find one!

Charles Tips – Remote Work Tip

Masks help keep us all safe from the novel coronavirus

Around mid-March of 2020 the pandemic started getting taken seriously here in New Hampshire. Quickly workforces transitioned to working remotely wherever possible. Now we’re four months into it. We’d hoped the pandemic would be relaxing a bit but it appears to just be getting ramped up these days in much of the rest of the country.

Most have discovered that working remotely is not as simple and easy as it seemed at first. Now we can see some of the true difficulties.

Here is the one major tip I’ll offer today: work remotely like the boss is watching. Remember that the boss probably IS watching. When you are at that remote workstation behave as though you’re at your office workspace. Seriously. Would you go to work without washing or taking care of your personal appearance? Why risk having an unscheduled remote meeting with fellow employees totally unprepared? Poor impressions will certainly not help you when it comes to reviews.

There’s no reason to not really shine at your job remotely. Think about how fortunate you may be at not having to commute to work. And the ability to make meetings allows you to lose far less time previously afforded to travel.

The key to making remote working feasible is tied to communication. You must communicate either via text, phone, email or Zoom type meetings often enough to stay connected to your work force to complete tasks.

Charles Tips – Engagement

Engagement, in military terms, is described as a fight or battle between armed forces. In web terms, engagement could be thought of as the process of getting an idea across to accomplish a goal.

There are a couple major goals with websites, as I see it. One is to simply share information. Another is to sell products. Make no mistake about it – whether you are selling widgets or ice-cream or trying to increase your congregation – the goal is the essentially the same – getting people engaged.

The first, sharing information, definitely is a precursor to the second. I’d like to focus on the second here.

Websites that are more engaging with their visitors will encourage more sales. With that in mind, it follows that engagement is a result of information and aesthetics.

Aesthetics costs for a website can vary greatly. Graphic design can be time consuming. This equates to higher labor costs. Information in written form, however, is usually the least expensive part of website development. Text can usually be pasted into web pages. This is not usually as labor intensive. Having more information in text format on a website usually equates to more exposure to the public. This is because website visitors can arrive using search engines. And the search engines find your site based upon pertinent content – mostly text.

In a nutshell, if you want an engaging website – which will increase your probability of success on the web – make sure there is plenty of information in text form on it. Search engines will help get folks there and your aesthetics can do the rest.

Charles Tips – Blogging

A popular website sales pitch over the past ten or so years has been about blogging. Many web developers believe that blogging is an absolute must to get found on the web. However, believing doesn’t necessarily make it a fact.

Whether blogging will be a benefit your particular web presence is complicated. There are a number of factors to consider.

A major factor is that blogging requires time to be effective. The time has to be spent by someone entering blog material pertinent to your business or topic into your website. Otherwise you have to pay someone to keep up with it.

Keeping blogs interesting to keep site visitors engaged is another ongoing endeavor. Site visitors won’t return if the material doesn’t hold their interests.

The real power of blogging lies with search engine placement. Search engines rank websites on how pertinent they are to a particular topic or search terms. Search terms are generally words or phrases people type into search engines when they are looking for something. The more pertinent – the higher the ranking. Having more pertinent material on a site increases ranking.

So when considering whether a blog is right for your web presence or not, bear in mind that a blog must be an ongoing, continuing effort. It may be just as effective to simply have a lot of static material on your site explaining details about all your offerings.

Charles Tips – Zoom Etiquette

I never imagined myself writing anything about etiquette. However, being in the middle of the web world as I am I get to listen to everyone’s two cents on our new business meeting medium: Zoom. And it is the same for all the video meetings that are happening. Here’s a short list of what people remark about most:

- Being on time – It appears that people are late more than ever for video meetings. Others notice.
- Eating – Bad manners at a face to face meeting, most would never think to sit down with a bowl of cereal or a sandwich at a business meeting.
- Stretching/Exercising – In a lifetime of meetings I’d have never believed this without seeing it happen.
- Hiding – Everyone knows when you don’t show yourself at a meeting you either aren’t ready or you are doing something else.
- Bathroom – Do I really need to even mention this? Never take your phone there. Remember Murphy’s Law.
- Being Unfocused – In most cases private texting is not really private and can be seen my whomever manages the meetings. And what an embarrassment when you text everyone instead of privately. And everyone can see when you’re not paying attention.
- Kids – We all love our kids. But we just don’t need to include them in business meetings.

Remember this is just a short list of the issues/complaints I seem to hear the most. The bottom line is that if you use video meetings for business you may want to use common sense and take them seriously.

Behaving the same way that you normally would if you were actually present at a face to face meeting will keep your appearance professional – which will help grow your business.

Charles Tips – PPP Pandemic Scams

The pandemic we are dealing with doesn’t always bring out the best in human nature. Such times are when scammers are more apt to take advantage of people. Many people are feeling anxious and helpless. Add economic issues and it’s clearly a recipe for depression and uncertainty.

Phishing — The bad guys are everywhere just waiting for you to click on their phishing traps!

Most small business owners have heard of PPP (Payroll Protection Program) loans. These are to help businesses stay alive and keep people employed during this pandemic. There are incredible numbers of scams involving PPP loans.

Most scams come through email. They also happen over the phone. Unbelievably, calls and email are great mediums for scammers. Emails trick people into loading viruses onto their computers. Both manipulate people into volunteering personal information! The result is identity fraud and/or account thefts.

Internet and telephone scams have one important factor in common: instill a sense of urgency in the mark. If the scammer can make you think you need to act on this right away, you probably will.

I suggest you:

1) Deal with bankers/lenders at respected institutions you actually know. Use the drive-through window if you must to set up an appointment.

2) Call your banker/lender if you get an email or phone call offering their help with the PPP loan – even if the email or phone call appears to be from a legitimate source.

3) Understand that emails and phone numbers can be spoofed – made to look like they’re from a legitimate source.

Be cautious and you won’t have to regret the unimaginable headaches that those who have suffered identity theft and other losses have experienced.

Charles Tips – Scamming Web Developers

Most of the articles I submit are to help the average web user or website owner learn a few web related tidbits. This one is geared toward web developers.

The scam asks about doing web development and whether it can be paid via credit card. It lets you know right away that they have a good budget to make the site. They also tell you they want it to be like a particular other site that you can check out to see what the project will entail.

Then the scam is presented – the scammer needs a favor. When you write back and ask what that favor is, here is a verbatim response I received:

“The favor i need from you is. i would give you my card info’s to charge for $7,700 plus credit card company charges, so $2,000 would be a down payment for my website design and the remaining $5,500 you would help me send it to the project consultant that has the text content and the logo for my website so once he has the $5,500 he would send the text content and logo needed for my website to you also the funds would be sent to him via Instant Transfer or Cashier Check into his account, sending of funds would be after funds clears into your account And also $200tip for your stress So i will be looking forward to read back from you. Thanks”

Then I indicate my credit card company doesn’t allow such transactions. I never hear from them again…

Most scams are built upon the greediness of the mark – purposely using poor grammar and presenting what looks like it’ll be a easy way to make some quick cash. That’s how they trick you out of your money. We all know the old saying: If it sounds too good to be true, it probably is.

Charles Tips – Working Remote

COVID-19 is dictating much of how we live our lives at this point. Most of us understand we are on the virus’s schedule – not ours. COVID-19 has dramatically changed lives in most communities.

Many attempt to work from home. Some are more fortunate as their work may be more conducive to this. Others can’t and must simply remain home to slow the spread of the disease.

Hopefully some of this info will increase your coping with remote working. I’ve worked remotely on occasion since starting my business in 1998. If there’s a way to get it done I’ve pretty much figured it out. Of course, this isn’t an exhaustive list and is mostly common sense:

Pros

– You gain your travel time. The importance of this increases with the distance you had to travel to work.

– Travel to work expenses disappear. Gone is the commute wear and tear on your vehicle. Your gasoline cost goes down.

– Driving risks go away. No worrying about being in a hurry and getting a speeding ticket or worse yet having a fender bender. So your car insurance premiums aren’t at risk of going up.

Cons

– Internet service can be slow. During high Internet usage times there can be traffic bottlenecks similar to what happens on the roads. Most people have what’s called asymmetric access to the Internet. In a nutshell this means that information sent from your Internet connection goes away from your device much, much slower than the speed at which it arrives. In techie terms this means your upload is much faster than your download. An example of this is when you type a character on your keyboard and you can see the delay of it appearing on your screen. Add to that the fact that cable Internet service is affected by the number of people online. DSL service is affected by how far away from a connection point you are. Wireless service is even more susceptible to both factors.

– Self-starters do better. Most of us in business for ourselves understand this. We are used to being out on that limb keeping our businesses happening. We understand that working by oneself can take a great deal of focus. It is very easy to become distracted and lose focus. You may need to write out a schedule yourself. It is important that you start work on time and always perform as though you were in an office where others can observe you. Putting on that show for you is every bit as important as putting it on for the boss. And you’ll feel better for it.

– Home computers and laptops can be slow. In the office there may be better machines with more horsepower so to speak to get work done than a machine you are using at home. Be cognizant of things like the number of windows open in browsers, how many programs you have open, and so on. Sometimes spending the additional moments to open and close programs can result in far more productivity and less frustration over the course of a day.

Suggestions for improved productivity

– Separate functions among devices. Let’s say you are connecting to a remote computer. Running Internet based programs from the company workstation uses the Internet connection that the company is physically connected to. Many companies have what’s called symmetric access to the Internet which is faster and considerably more expensive than your home asymmetric service. In techie terms this just means your upload is the same as your download speed. If you have a good data plan on your phone then using your phone separately to look things up on Google or visit sites you need to will help keep your desktop running more smoothly. This is a way of performing what’s called “load balancing” to spread out use across different connections to keep everything running reasonably well.

– Get up and walk around. Not only will you feel a little better but it actually helps to be more productive. If you have multiple bathrooms in your home use the furthest one. It especially feels good for your eyes to look away from the screen on a regular basis.

Setting up your remote services is beyond our scope. However, we can help by referring you to local professionals who do exactly that sort of thing. Feel free to call us at 603-924-9867 and we’ll find a good, reliable local fit for you.

With a little determination, willpower and focus we will all get through this thing. The important piece of this right now is to not overburden our medical systems. Go to https://www.coronavirus.gov for the latest coronavirus (COVID-19) information.

Charles Tips – Another Domain Scam

Explained really simply, domain names are just pointers that convert recognizable words or characters to Internet addresses so we can view a website. Whenever a domain name is created, its creation date and expiration date are publicly available.

There are many domain scams out there. A rather common one I often see is where an unscrupulous company tries to overcharge you for your domain name and get control of it.

The main way they do this is by first scaring you into thinking you might lose your domain name because it is expiring. They do this by sending a carefully crafted letter to you through the postal service. The message appears at first glance to resemble an invoice convincing you to renew your domain name with them. These messages are very convincing.

Reading the “invoice” carefully actually reveals it states it is not an invoice – but in fact it is an “offer”. That statement is what keeps it “legal”. Amazingly, some of the companies that trick domain owners like this have been prohibited from operating in Canada after being legally challenged by the Canadian government.

My advice is to always check with your domain provider when presented with anything appearing to be a bill that appears suspicious. It will save you a lot of headaches going forward.

Charles Tips – Hit and Run

Most of us think “hit and run” refers to a car accident. We’ve been using that phrase in the web world since starting this business in 1998.

Most of our web clients have been victimized by website hit and runs. That’s where a web developer hits you up for the cost of building your website and – if you’re lucky enough to have them complete the project – they run.

The main reason is because that initial developer really doesn’t have a robust grasp of the website development field. They stop being responsive to you because they simply don’t know how to modify or alter their work. This usually happens because they used quick templates that they simply don’t know how to adjust or modify.

In most cases I’ve seen, these so-called web developers are part timers doing a little web work on the side. They may provide what seems like a fantastic deal at the time – but leave you high and dry when the time comes that you need changes made to your website.

Although there are no guarantees you’ll never experience this – there are a few things you can check on. First of all see if they are a legitimate business. You can check this and other factors at https://cwcorner.com and in the upper right corner hit the magnifying glass and type “legitimate” and hit enter.

Don’t be the victim of a hit and run – you can minimize it happening to you by checking the potential web developer out before getting involved with them.

Charles Tips – Persistent Scammers

I’ve written several articles about specific scams that are occurring on a regular basis on the Internet. They seem to subside for a short time – a very short time – and then a wave of them happens again.

One of the worst – as far as I am concerned – are the ones where the email recipient is being told they must verify their email. These have some common traits with most Internet scams:

1) A sense of urgency – they want you to take care of this immediately

2) A time limit – they give you within 24 hours to act

3) A threat – they tell you your email will be locked.

The first thing you have to understand is that nearly everyone gets these on occasion. I have received them myself in which they are made to look like they are from CharlesWorks. So when our clients get these they tend to become very worried very quickly.

I can’t stress enough that most legitimate companies will not send out messages like these. To fall prey to these can be a real nightmare. With access to one’s email these days the bad guys can wreak havoc in one’s life. The worst cases are called identity theft!

Don’t be the unfortunate one who falls prey to these scammers. If you have been “notified” of something serious – call your provider up and speak with a representative. Just like at my company – it’s a lot easier for us to allay your fears than to have to try to clean up the mess that can happen with compromised accounts.

Charles Tips – Inflated Maintenance Plans

Along with all the many scams out there on the Internet are what I’d call the “inflated monthly maintenance plans”.

Paying expensive expensive maintenance fees

These are usually fixed monthly pricing plans that include hosting and website maintenance. Such plans are touted as providing the business owner with a means to budget ongoing website maintenance, so-to-speak.

I’ve seen many of these offerings since 1998. I’ve also spoken with many website owners who have had such plans. They’re almost never advantageous to the business owner.

In most cases, business website owners had paid up to several hundred dollars a month for these plans – for many years in some cases. Most never had any work done to their websites. Those who did have work done indicated it was far less value than they had paid for with their “budget”.

Put specifically in dollar terms, some had paid thousands of dollars for only about a hundred dollar’s worth of web updates over time. For that reason I highly recommend businesses avoid such plans.

In short, be very careful about doing business with web companies or web developers that want to sell you these inflated monthly maintenance plans. Paying for website work on an as-you-need-it basis will almost always cost you much, much less in the long term.

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